Privacy Policy

This Privacy Policy explains how LeadLedger LLC (“LeadLedger,” “we,” “us,” or “our”) collects, uses, shares, and protects information in connection with our pay-per-call lead service. It is effective June 27, 2026.

1. Information we collect from Customers

• Business information, such as company name, trade, and service area;
• Contact information, such as contact name, phone number, and email address;
• Your lead destination phone number;
• Account credentials — passwords are stored only as salted hashes, never in plain text;
• Billing information, processed by our payment processor; we do not store full payment card numbers;
• Account activity, including your bid, balance, call history, and dispute history;
• Usage activity in your account portal, including sign-in events and which dashboard pages you view, which we log to support you and improve the service;
• Consent records, including the timestamp, IP address, and policy version captured when you agree to our terms.

2. Information we collect from Callers

When a Caller contacts you through a LeadLedger tracking number, we may collect:

• The caller’s phone number;
• Call time and duration;
• Call recordings and transcripts;
• General location information, such as the area associated with the number;
• Information the caller provides during the call.

3. Information collected automatically

When you interact with our website and dashboard, we automatically collect log and device data, such as IP address, browser type, and usage information.

4. How we use information

We use information to operate, provide, and bill for the Service; to route and qualify leads; to detect and prevent fraud and abuse; to resolve disputes and maintain records of consent and charges; to comply with legal obligations; and to communicate with you about your account.

5. Call recording

Calls routed through the Service may be recorded and transcribed. Recording and all-party-consent laws vary by jurisdiction. You are responsible for complying with all laws applicable to your calls, including any required notices or consents.

6. Text Messaging (SMS)

LeadLedger may send text messages to the mobile number you provide about your account, lead delivery, and billing. We send these messages only to people who have contacted LeadLedger first — by creating an account, submitting a form on our website, or reaching out to us directly — and only where you have asked us to reach you at that number or have checked the SMS consent box at signup.

Consent to receive text messages from LeadLedger is optional and is not a condition of purchasing any product or service.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out at any time, or reply HELP for help. You may also contact us at cobie@theleadledger.com or 503-530-9426.

We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes. We share your mobile number with our messaging provider solely to deliver messages you have consented to receive.

6a. SMS / Text Messaging

If you opt in to text messages from LeadLedger, we use your mobile number only to send you messages about your account, your leads and support. We do not share or sell mobile phone numbers or SMS consent to third parties or affiliates for marketing purposes. Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for help. Opting out of text messages does not affect your LeadLedger account or the leads you receive.

7. How we share information

• With the Customer whose lead it is: call details, including the caller number, recording, and transcript, are shared with the Customer who received the lead.
• With service providers who help us operate the Service, including Stripe (payments), CallRail (call tracking and routing), Twilio (telephony and messaging), Resend (email), Vercel (hosting), and Neon (database).
• With analytics and advertising partners: we use Google Analytics and the Meta (Facebook) Pixel to measure site traffic, understand how our pages perform, and measure and improve our advertising. These tools may set cookies and collect usage data such as the pages you visit and actions you take (including completing a signup).
• For legal reasons: to comply with law, enforce our terms, or protect the rights, safety, and property of LeadLedger, our Customers, or others.

We do not sell personal information.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as our messaging provider, is permitted solely to deliver messages you have consented to receive. All other categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

8. Data retention

We retain information for as long as needed to provide the Service and to meet legal, tax, accounting, and dispute-resolution requirements, after which we delete or de-identify it.

9. Security

We protect information using measures including salted password hashing, restricted internal access, and encryption in transit. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Your choices and rights

Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, and other rights under applicable state privacy laws. To exercise a right, contact us at info@theleadledger.com. Callers with questions about a recorded call should contact the business they called.

11. Children’s privacy

The Service is for businesses and is not directed to children. We do not knowingly collect personal information from anyone under 13.

12. Changes to this Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by a new version and effective date.

13. Contact

Questions about privacy? Contact LeadLedger LLC at info@theleadledger.com.