What Is Pay-Per-Call Lead Generation?
Pay-per-call lead generation is a performance marketing model where you pay only when a qualified customer calls your business — not for clicks, impressions, or shared web forms. For home service pros like plumbers, HVAC contractors, electricians, and roofers, it's one of the most direct ways to turn marketing spend into booked jobs.
How it works
- You set a per-call bid. This is what you're willing to pay for a qualified inbound call.
- We route calls to your line. When a homeowner in your service area searches for help, the call is connected straight to your business.
- You only pay for qualified calls. Wrong numbers, spam, out-of-area, and out-of-scope calls aren't billed.
Because the customer is already on the phone and ready to talk, pay-per-call leads tend to convert far better than shared online leads that five other contractors also bought.
What counts as a qualified call?
A qualified call is a genuine inbound call from a prospective customer in your trade and service area — regardless of whether they ultimately book. What isn't billable:
- Calls outside your service area
- Calls outside your trade or services
- Wrong numbers, spam, and robocalls
- Repeat calls from the same number within 24 hours
Why exclusive beats shared
Shared lead services sell the same contact to multiple businesses, turning your follow-up into a race. Exclusive pay-per-call leads are routed to one business — yours — so you're the only one the customer is talking to.
Getting started
With LeadLedger, most home service pros are approved and receiving qualified calls within 24 hours. There are no contracts and no monthly minimums — you add funds, set your bid, and start taking calls.